Social Media Design & Strategy
Healthcare Advocacy Graphic
Informational asset for Carle Health designed to increase community awareness and provide support resources for patients and families.
Informational asset for Carle Health designed to increase community awareness and provide support resources for patients and families.
Internal Security Awareness
Educational social graphic designed to simplify complex cybersecurity concepts for campus-wide digital safety initiatives.
Educational social graphic designed to simplify complex cybersecurity concepts for campus-wide digital safety initiatives.
Academic Program Recruitment
Engaging social media asset designed to boost enrollment and visibility for specialized academic departments.
Engaging social media asset designed to boost enrollment and visibility for specialized academic departments.
Social Media Campaigns
The Ask: With a constant need for fresh digital content, I was tasked with creating social media assets that not only stop the scroll but also communicate vital information—from cybersecurity alerts to healthcare awareness and academic recruitment.
The Solution: I developed high-impact visual systems tailored for various social platforms. By utilizing bold typography, custom illustration, and strategic layouts, I ensured that complex topics (like phishing or medical awareness) were accessible and engaging, leading to higher click-through rates and community engagement.
My Role: Social Media Designer / Digital Strategist / Illustrator
