Carle Pediatrics Marathon Weekend

The Ask: Carle Pediatrics needed a fun, interactive photo opportunity for families and runners during the Marathon Weekend events in Champaign, IL. They wanted something that highlighted their branding while being engaging for children.

The Solution: I designed a custom, large-scale "head-in-hole" photo op board featuring whimsical, athletic characters. The design balanced Carle's corporate identity with a playful illustration style that encouraged crowd participation.

My Role: Lead Illustrator / Graphic Designer / Concept Development / Print Production Management