The Ask: The Ohio Resource Center for Mathematics, Science, and Reading required a unified visual identity to streamline their educational resources and communications. They needed a set of standards that felt professional, authoritative, and accessible to educators and stakeholders across the state.
The Solution: I designed a comprehensive branding manual that established a clear hierarchy for the ORC’s multi-disciplinary mission. By defining specific color-coding for different resource categories and setting strict typography rules, I ensured that complex academic materials remained consistent and easy to navigate across all print and digital platforms.
My Role: Brand Strategist / Art Director / Information Designer / Graphic Designer