Graphic Design Portfolio
ORC Brand Identity Manual
Established a professional and authoritative visual direction for the Ohio Resource Center, creating a cohesive framework for state-wide educational communications.
Logo Architecture & Usage
Defined precise clear-space requirements and scale limitations to ensure the integrity of the ORC mark across various media and partnership placements.
Typography & Color Systems
Developed a strategic color-coding system for different academic disciplines (Mathematics, Science, and Reading) to improve navigation and resource categorization.
Graphic Asset Guidelines
Standardized the use of instructional icons and photographic styles to ensure a consistent user experience across the ORC's digital and print platforms.
Ohio Resource Center Branding Manual

The Ask: The Ohio Resource Center for Mathematics, Science, and Reading required a unified visual identity to streamline their educational resources and communications. They needed a set of standards that felt professional, authoritative, and accessible to educators and stakeholders across the state.

The Solution: I designed a comprehensive branding manual that established a clear hierarchy for the ORC’s multi-disciplinary mission. By defining specific color-coding for different resource categories and setting strict typography rules, I ensured that complex academic materials remained consistent and easy to navigate across all print and digital platforms.

My Role: Brand Strategist / Art Director / Information Designer / Graphic Designer


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