Direct Mail & Marketing Collateral
Community Outreach Postcard
Designed for Carle Hospice to promote grief support services, utilizing a gentle, approachable aesthetic for a sensitive subject matter.
Designed for Carle Hospice to promote grief support services, utilizing a gentle, approachable aesthetic for a sensitive subject matter.
Public Health Direct Mail
A high-visibility reminder card designed to drive patient action, adhering to strict clinical branding while maintaining a clean, modern layout.
A high-visibility reminder card designed to drive patient action, adhering to strict clinical branding while maintaining a clean, modern layout.
Recruitment Campaign Postcard
Targeted outreach for prospective high school students, designed to stand out in a high-volume mail environment with a bold, institutional color palette.
Targeted outreach for prospective high school students, designed to stand out in a high-volume mail environment with a bold, institutional color palette.
Marketing & Direct Mail
The Ask: Clients in healthcare and higher education needed targeted direct mail pieces to drive event attendance, promote community health initiatives, and recruit prospective students.
The Solution: I designed a variety of high-impact postcards tailored to specific demographics. By focusing on clear calls-to-action, brand-compliant color palettes, and engaging imagery, these pieces were optimized for maximum "curbside" visibility and response rates.
My Role: Art Director / Graphic Designer / Layout Artist / Photographer / Print Production
