Integrated Campaign: BE FAST Stroke Awareness
Direct Mail Educational Postcard
Developed a high-readability layout for stroke symptom awareness. Used a clear visual hierarchy to ensure life-saving information was accessible to a broad demographic while adhering to clinical branding standards.
Developed a high-readability layout for stroke symptom awareness. Used a clear visual hierarchy to ensure life-saving information was accessible to a broad demographic while adhering to clinical branding standards.
Digital & Web Advertisement Suite
Translated the print campaign into a set of digital assets for web and social media. Focused on maintaining brand consistency across various aspect ratios to drive public awareness and engagement.
Translated the print campaign into a set of digital assets for web and social media. Focused on maintaining brand consistency across various aspect ratios to drive public awareness and engagement.
BE FAST Campaign
The Ask: Carle needed a multi-channel campaign to educate the public on stroke symptoms using the "BE FAST" acronym.
The Solution: I designed a custom icon system and integrated layout that functioned across print postcards, digital web banners, and staff apparel. This ensured a unified, recognizable visual language for a critical healthcare message.
My Role: Graphic Designer / Icon Designer / Illustrator
